The future of brand is here:
AI powered by personality science

Leverage personality science and AI to deliver confident brand identity and consistent content at scale

Discover the personality profile of leading brands

NEON analyzes brands using personality science to reveal their unique NEON ID

How does NEON ID work?

01. Brand
Personality Analysis

We dive deep into your brand’s communication using HEXACO personality science to reveal your brand's unique personality profile.

02. Detailed
Brand Report

Get a detailed report providing strategic brand identity insights, keywords and imagery to use, where to find your most aligned consumers and things to avoid, for messaging designed to match your brand’s personality and consumers.

03. Customized
AI Assistant

Like a brand agency in your pocket—an AI-powered assistant encoded with your brand's personality science, your brand guidelines, tone and product offerings into a generative AI smart tool that is shareable across teams.

Like a brand agency in your pocket,
all you need about your brand and your competition

Brand Identity & Strategy

Brand Voice & Messaging

In-depth Audience Insights

Effortless Content Creation

Consistency &
Safety Guidelines

Use Case

NEON ID analyzes LIFEWTR brand, website vs. Instagram channels

01.

Brand Analysis

Using HEXACO personality science, we analyzed LIFEWTR's brand to reveal their unique personality fingerprint.

Analysis of major marketing channels
02.

Custom Brand Report

A detailed report provided strategic insights, tailored keywords, and messaging for maximum alignment and impact.

LIFEWTR’s personality science
03.

Personalized AI Assistant

LIFEWTR's personalized AI-powered assistant effortlessly creates aligned, consistent, on-brand content.

NEON AI With LIFEWTR’s  personality metrics + Chosen business details
Analysis of major marketing channels
01.

Brand Personality Analysis

Using HEXACO personality science, we analyzed LIFEWTR's brand to reveal their unique personality fingerprint.

LIFEWTR’s personality science
02.

Actionable Insights

A detailed report provided strategic insights, tailored keywords, and messaging for maximum alignment and impact.

NEON AI With LIFEWTR’s  personality metrics + Chosen business details
03.

Custom Generative AI

LIFEWTR's personalized AI-powered assistant effortlessly creates aligned, consistent, on-brand content.

“NEON truly gets our brand—delivering exactly what we need to make it accessible, adaptable, and easily shareable across our team. By streamlining our marketing efforts, NEON allowed us to cut our budget by 75% without sacrificing impact.”

Amri Kibbler
Founder, Chief Community Officer
HeyMama

What is your brand's unique personality?

NEON uses the gold standard for psychometrics, science called HEXACO,
to analyze and reveal a brand's unique personality.

H
Honesty & Humility
E
Emotion
X
Extraversion
A
Agreeability
C
Conscientiousness
O
Openness to Experience
Honesty & Humility
Sapphire [High honesty & humility]
Honest, sincere, loyal
Sky [Low honesty & humility]
Daring, proud, opportunistic
Emotion
Violet [High emotionality]
Sensitive, emotional, sentimental
Lavender [Low emotionality]
Independent, fearless, self-assured
Extraversion
Ruby [High extraversion]
Extraverted, energetic, sociable
Rose [Low extraversion]
Reserved, quiet, thoughtful
Agreeability
Copper [High agreeability]
Harmonious, patient, forgiving
Tangerine [Low agreeability]
Passionate, relentless, direct
Conscientiousness
Emerald [High conscientiousness]
Organized, self-disciplined, thorough
Jade [Low conscientiousness]
Relaxed, spontaneous, easy-going
Openness to Experience
Gold [High openness]
Open-minded, eccentric, adventurous
Amber [Low openess]
Conventional, resolute, traditional

Discover the benefits of AI Powered by Personality Science

Brand Identity & Strategy

NEON ID provides strategic insights that guide your messaging and long-term communication approach.
Brand Clarity
Strategic Direction
Market Position
Consistent Identity
Adaptable Growth
Brand analysis comparison between a company website and social media.
Screen series displaying adding a company url to receive a brand report based on a website.

Brand Voice and Messaging

NEON ID tailors your brand's voice and messaging with customized keywords and language.
Customized Language
Authentic Voice
Unified Tone
Engaging Communication
Consistency Across Platforms

Audience Insights

Using personality science, NEON ID provides deep insights into your audience’s emotional and behavioral traits, allowing you to craft messages that resonate and build stronger connections.
Emotional Connection
Targeted Messaging
Behavioral Insights
Audience Segmentation
Creator and Influencer Matching
Screen with NEON recommended prompts and second screen with ai generated text.

Effortless Content Creation

Easily generate on-brand content for social media, email campaigns, blogs, and more, maintaining consistent communication.
AI-Generated Content
Time Efficiency
Always On-Brand
Seamless Automation
Content Diversity

Brand Consistency

NEON ID provides strategic insights that guide your messaging and long-term communication approach.
Cohesive Messaging
Cross-Platform Uniformity
Team Alignment
Recognizable Branding
Trust and Loyalty
Brand development
Social media managers
Marketing team
Influencer collaboration
SEO writers
Event managers

“NEON is a gold standard to easily and scientifically align content creators with very demanding global brands. We are truly excited to use it.”

Damon Crepin-Burr
Chief Strategy Officer of ISPD
Global Marketing Services

NEON AI

Get Started Today

What's included

Comprehensive Brand Personality Analysis

A deep dive into your brand’s identity with a detailed analysis of two key channels.

Tailored Integration Recommendations

Get specific guidance and actionable insights to optimize your brand’s presence on:
• keywords
• imagery
• audience targeting
• channel variances
• what to avoid

Hyper-Customized AI Content Assistant

Get a hyper-customized AI assistant fully integrated with every chosen detail of your brand, delivering content that reflects your unique identity.

Personal 30-Minute Consultation

A private session to review your brand analysis, discuss GPT integration, and fine-tune your AI assistant for optimal performance.

Strategic Marketing Insights

Leverage in-depth insights to enhance your marketing efforts and maximize the impact of your brand’s personality.

Your Brand Analysis & AI Assistant
are just the beginning

Check out our full suite of offerings

Get started with your...
Brand Report
NEON AI Assistant
Next, empower your brand with our full suite of offerings.
Rebranding
Market and Competitor Analysis
Individual Brand Crafting
Channel Reconciliation
Consumer Matching
AI Integration
Influencer Matching
Learn More