AI Built with YOUR Personality
Take the personality assessment. Get your personality science baked inside an AI Thought-Partner that reasons and speaks like you, a personality ID that you own for life, and a marketplace to monetize it.
Your personality. Your AI. Your NEON ID.
Free forever. No credit card.
Your NEON ID is built using HEXACO, the Gold-Standard in personality science, derived from scientific research, supported through global peer review.
Your personality changes everything.
Generic AI gives everyone a version of the same experience.
NEON ID is human-centric AI that starts with you.
Take our 4-minute personality assessment. Your NEON ID maps your personality across six dimensions and translates it into a unique colorized personality profile that is unmistakably yours.
Your NEON ID becomes the personalization layer for your digital and AI tools, a shared language for understanding yourself, your people, your work, your life. An identity that you own.
Twelve colors. Six dimensions. One unmistakably you.
Meet your AI Thought-Partner.
Your personal NEON ID AI Thought-Partner uses your personality profile and the context you choose to share, so it communicates the way you actually think as a dynamic human.
Prompt-fatigue solved. Stop re-explaining yourself to AI every time you open a new chat.
Say goodbye to AI-slop and hello to your customized AI.
Never generic. Truly you and your context.
Demo conversation. Question: How can I use my personality for better content? Answer: Your Ruby energy means you naturally write with warmth and social confidence. Try leading with personal stories and authentic emotional hooks. Question: What about at work? Answer: Same warmth, less build-up. Lead with the outcome, then the reasoning — your Copper side lands better when the why comes second. Question: Give me an opening line. Answer: “Here’s what changed my mind this week — and what it means for us.” Personal, then the point.
See through someone else’s lens.
Communication changes when you actually understand the person on the other side.
With Lens Mode, explore a presentation, a message, or conflict through your lens, or change to another personality lens, on-demand.
Preparing for an important conversation?
Writing to your team?
Wondering why someone sees the same situation completely differently?
Change the lens before you hit send.
Understand synergies and differences.
Invite friends, family, colleagues or your team to share NEON IDs.
Explore how your personalities compare with Synergy %. Explore your groups in Tree View.
See where you naturally align. Discover where you approach things differently.
Understand personalities across the different parts of your life. Understanding is not a scorecard. NEON ID never ranks people, and everyone must consent to who sees a profile.
Always uplifting, never with bias, best foot forward with human understanding.
Consider other people and context.
Bring another person’s personality into your AI chat when you want to consider someone else in the equation. Your AI will reply with them in mind, alongside yourself.
Import one person, your family, your client or a whole team into your AI consideration.
Add any ‘global context’ you want your AI Thought-Partner to remember about your work, life, goals, projects or people.
Understanding and context creates better connections.
Take it everywhere, monetize your ID
Your personality should not be locked inside one app where you have no control or benefit. It is our mission to monetize our IDs for positive human benefit, so humans win in the AI era.
Coming soon: Connect your NEON ID to the AI you already use, so ChatGPT, Claude, Gemini and the digital tools you work in every day can answer with you in mind.
Coming Soon: Choose to monetize your NEON ID inside the NEON Marketplace. You see everywhere you’ve consented. You accept offers to earn for your attention. Or revoke it in one click.
Any AI. One anonymous identity. A marketplace that empowers you. Rightfully yours #AIforGood.
Sign-Up to be Added to Marketplace WaitlistBuilt on personality science.
NEON ID is built on the HEXACO personality framework, a six-dimensional model used in personality research and validated across cultures and languages.
HEXACO measures:
- Honesty-Humility
- Emotionality
- Extraversion
- Agreeableness
- Conscientiousness
- Openness to Experience
NEON ID translates these dimensions into a visual 12-color system designed to make personality easier to understand, use, and share. Your NEON ID also acts as a privacy shield to anonymize your actual personal identifiable information.
Your result becomes your Color Fingerprint, your NEON ID—a simple visual representation of your fully-owned personality within NEON ID. Not Myers-Briggs. Not a quiz. Six dimensions, measured. Owned by you.
The AI era is getting personal fast.
We think the person should hold the keys.
Six rules we build by:
- You own it. Export your NEON ID anytime. It leaves with you.
- You approve of who sees what. Every share creates a record you can revoke in one click.
- Aggregate only. Organizations see patterns, never a person's identity.
- No ranking. Your profile is never used to place, grade, rank or evaluate you.
- No outside training. Your profile never trains anyone else's model.
- No ads. Ever. Your personality is never sold to advertisers. Coming soon, you earn from monetizing your ID in our respectful marketplace.
More personalization. More control. More human understanding. Ownership.
A mission of humanness + consent
Humanness + Consent is the product.
In our mission, we believe people should have control over their digital identity and earn for their humanness in the future of technology.
NEON ID is designed for humans to win in the AI era, through ownership and consent.
Ownership. Human understanding. Positive Social Impact. #AIforgood.
Where NEON ID goes to work
For you.
Take the 4-minute personality assessment to get your NEON ID with immediate access to your NEON ID AI Thought-Partner. Available now.
Your personality. Your AI. Your NEON ID.
Get Your NEON ID AIFree forever.
For Campuses.
Belonging is a retention lever. Understanding communication is the key. Use NEON ID for students, teachers, class planning, roommate and class matching, advisor fit, the kaleidoscope tool for how your students actually learn, the list goes on.
You see aggregates. Students see themselves. And they keep their NEON ID after they graduate.
True connection with privacy and regulation solved.
Talk to us about CampusFor Brands & Teams.
Understand how your brand communicates, and how different personalities experience it.
NEON ID gives teams a shared language for personality, communication and brand expression, so your message stays consistent across teams, content and customer experience.
Get brand personality insights, audience, media and market reports baked into AI to make sense of your strategy for every department.
Know your brand personality. Know your audience. Communicate with intention.
Talk to us about Brands & TeamsFor Families.
Co-parenting, blended families and the everyday work of being understood at home. See how your household connects, and get help with the conversations that matter most.
Coming soon
Email us to join the Family WaitlistFor Care Teams.
Communication breakdowns are the leading root cause of serious safety events and expensive turnover. Give your teams a human-centric communication protocol for how they best work together to drastically improve safety and retention.
Staff only. No patient data. Ever.
Talk to us about Care TeamsFor Builders & Enterprise
Build personality awareness into your product. Bring personality-aware experiences into the communities you engage with for long-term happy relationships. Use the NEON API and Sign in with NEON to let people bring their own consented personality context into your product.
Build technology around real consensual people, not just behavior. Use NEON ID science to inform personalization, communication, recommendation, user experience and customer rewards, while respecting the human you are targeting.
Build technology around people—not just behavior, respectfully.
Talk to us about Builders and EnterpriseFor Marketplace
For brands and businesses looking to buy fresh, actionable first-party data, with personality science and emotional intelligence integration, and happily engaged consensual consumers.
Get Gold Standard scientific personality data from a platform where your consent and regulation issues are already solved, while the data you purchase is still highly personalized and protects the benefits of the rightful consensual data owners.
Create NEON ID engagement campaigns where monetizing your consumer’s IDs become your brand’s creator community, amplifying your brand journey. Starting at $3 CPC.
If your brand is looking for a reputation boost, a way to engage your consumers in a cool, reciprocal way, a human-centric tool to support your tech-stack, or a place to buy the best consumer data in the utmost consumer-friendly way- we want you as a trusted partner.
Statistically proven to support long-term happy consumers.
Apply to be a Trusted Marketplace PartnerPlans
Every person gets a NEON ID free, forever. Paid plans add unlimited connections, deeper relationship tools and family or organization features.
Get started with your NEON ID
- HEXACO ScanIncluded
- Color FingerprintIncluded
- Lens ModeIncluded
- AI Messages3 / day
- Saved Chats1
- Connections5
- AI Imports3 / day
More conversations, bigger network
- HEXACO ScanIncluded
- Color FingerprintIncluded
- Lens ModeIncluded
- AI Messages10 / day
- Saved Chats3
- Doc Uploads1 / day
- Re-rolls1 / day
- Connections20
- AI Imports5 / day
For power networkers
- HEXACO ScanIncluded
- Color FingerprintIncluded
- Lens ModeIncluded
- Pro FingerprintIncluded
- Advanced InsightsIncluded
- AI Messages30 / day
- Saved Chats10
- Doc Uploads3 / day
- Re-rolls3 / day
- Connections50
- AI Imports10 / day
Unlimited potential
- HEXACO ScanIncluded
- Color FingerprintIncluded
- Lens ModeIncluded
- Pro FingerprintIncluded
- Advanced InsightsIncluded
- AI Messages70 / day
- Saved Chats25
- Doc Uploads5 / day
- Re-rollsUnlimited
- ConnectionsUnlimited
- AI ImportsUnlimited
- Early AccessIncluded
Custom integrations, dedicated support, and personality intelligence at scale. Built for teams and platforms that want to lead with empathy.
Start with you.
Your NEON ID begins with a 4-minute personality assessment, with immediate access to your NEON ID AI Thought-Partner, for free. Available now.
From there, your personality becomes part of how you experience AI, understand your people and navigate every situation.
Your personality. Your AI. Your NEON ID.
Get StartedFree forever. No credit card.
FAQ
What is NEON ID?
NEON ID is a personality-powered AI platform built around the HEXACO personality framework.
It maps your personality across six dimensions, turns the result into a color profile you own, which personalizes your digital and AI tools, a personality ID you own. It helps you understand yourself, the people around you, your work, your life. Coming soon, an opportunity to monetize your ID.
What is a Color Fingerprint?
Your Color Fingerprint is NEON ID’s visual representation of your personality profile.
It combines your six dimensions into a color identity that is easy to recognize, use and share, without exposing your personal information.
What is HEXACO?
HEXACO is a six-dimensional model of human personality used in personality research: Honesty-Humility, Emotionality, Extraversion, Agreeableness, Conscientiousness and Openness to Experience. It is the model behind your NEON ID.
How does NEON ID personalize AI?
Your NEON AI Thought-Partner uses your personality profile plus the context you choose to share to personalize your AI and digital tools. You can also bring another person's NEON ID into a conversation, with their consensual connection, when you want the answer to account for how they think.
NEON ID uses personality science to offer diversity and inclusivity, never bias, always with positive mental health in mind.
What is Lens Mode?
Lens Mode lets you view any AI output through a different personality profile, so you can see how another person might receive a message, approach an idea or read a situation.
What is Synergy?
Synergy compares two NEON ID profiles, with both people's consent, to show where you align and where you differ. It is built to make personality dynamics easier to see and talk about, we never rank anyone. Synergy identifies strengths and weaknesses and actionable insights to leave everyone feeling empowered.
Does NEON ID work with my ChatGPT, Claude or Gemini?
This is coming very soon. Your NEON ID is designed to travel, so the AI you already use can answer with your personality in mind. You will grant access, see where it is used and revoke it in one click. Join the waitlist to be first. (Available now, inside your NEON Dashboard upon signup, you can access your NEON ID AI Thought-Partner).
Who can see my NEON ID?
Only the people you consensually share it with. Connections require an invitation and an acceptance from both sides, and you can revoke access at any time.
Do you sell my data or run ads?
No. Your personality is never sold to advertisers, and NEON ID does not run ads. Your profile also never trains anyone else's model.
Can my school or employer see my results?
No. Organizations that sponsor NEON ID see aggregate patterns only, never an individual person's profile or score, and your profile is never used to place, grade, rank or evaluate you.
What happens if I leave my school or my job?
Your NEON ID is yours. If an organization sponsored it, their access ends when you leave, and your profile and your consented connections stay with you.
Can teams use NEON ID?
Yes. Teams use NEON ID to understand communication styles, collaboration and brand personality with a shared language everyone can use.
Is NEON ID free?
Yes. Creating your NEON ID and using the platform is free, forever. Paid plans add expanded features, unlimited connections and organization tools.
Ready to meet yourself?
Discover your personality. Personalize your AI. Understand the people around you in a whole new way.
It starts with your NEON ID.